Understand the demographic groups among your patrons and in your service area. Gain insights and prescriptive actions to tailor collections, programs, services, and more for the strongest engagement.

View community demographics across 11 cohorts. Understand which cohorts make up the highest or lowest percentage of your community. Sort and filter to see where your efforts will make the greatest impact.

Dive deeper with detailed demographic profiles that help you understand a cohort's behaviors and preferences. Learn where they shop, what they do in their free time and other key elements about their lifestyle.