Identifying what communities want and need from libraries – and providing it – is easier said than done. Assessing areas of library excellence and opportunities for growth are critical to meeting that challenge. Following is a quick guide to seven focus areas for a stronger library.

1. Facility
   Focus on how to best cost effectively utilize existing space and staff to enhance patron experience.

2. Collection
   Analyze collection use and performance with benchmark and peer library comparisons to maximize circulation and optimize budget.

3. Technology
   Review technology employed for patron service and staff efficiency to identify cost-saving opportunities and the role of emerging technology.

4. Programs
   Evaluate current library programs using an effort/impact analysis.

5. Marketing
   Analyze population demographics to target user and non-user audiences and ensure marketing plans, digital and offline communications are relevant.

6. Staffing
   Map existing staffing plans with best practices to evaluate gaps and opportunities for workforce development.

7. Outreach
   Review breadth and depth of community engagement initiatives, including partnerships, advocacy groups and volunteers.